Creating a startup is hard, but sometimes naming a startup is even harder. Check out our video and decide if you'd ever choose these monikers, then read our tips for picking a name that's actually great.
Not particularly impressed? Here are some tips to keep in mind:
1. Keep it simple. For example, "Quetzalcoatl" may sound like a majestic, boss moniker (it is an Aztec god, after all), but it's not exactly practical. Most folks aren't going to have any idea how to pronounce "Quetzalcoatl," much less spell it. And any name that's over three syllables is a mouthful. When it comes to naming, easier is better.
2. But still keep it unique. Not all of us have the clout to pick a name as simple as "Apple." (And we certainly can't afford that domain name.) Pick something ear-catchy and fun that will draw people's interest.
3. Get brainstorming. Good names don't come out of the blue, and sometimes you need to go through a lot of really terrible iterations before settling on the right one. Sit down, grab a pen and paper and write nonstop for ten minutes. It doesn't matter what you write—it could be "I can't think of any freaking names right now." Maybe you'll come up with something, maybe you won't, but at least you've got the thinking wheels in motion.
4. Expand your toolbox. Still stuck? There are some handy tools out there. Check out Bust a Name, or just turn to a more old school source: the Thesaurus. Dig around and see if any particular words pop out.
5. Get some input. If you have good friends, they’ll tell you if your name totally sucks. Get input from them, and from your target market. What sounds great to you may sound absurd to the people you’re trying to attract.
Choosing a name can be both the most fun and the most nerve-wracking part of starting a business. But as long as you have a practical naming process, it shouldn’t be too painful. (Just be thankful you're not "Oooooc.")